Book chapter Quartil Q4

The Role of Digital Influencers in the Purchase Intention Process

Inês Serra , Patrícia Costa , Mariana Carvalho , Madalena Abreu

ISLA — Instituto Politécnico de Gestão e Tecnologia

2026

DOI: 10.1007/978-3-032-12879-9_13

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Book chapter

Publication Year 2026

ISSN 2367-3370

Quartile (SCImago) Q4

mabreu@iscac.pt ID: 811A-E805-4D69