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Conference paper

The Strategy Implementation of Account-Based Marketing (ABM)—The Stratio Case

Abreu, M. , Jordão, B.
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024, pp. 79–88
DOI: 10.1007/978-3-031-60221-4_8

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Conference paper
Publication Year 2024
ISSN 23673370 23673389
ISBN 9783031602207
Pagination pp. 79–88

ISLA Authors & Affiliations

M
Maria Madalena Eça Guimarães de Abreu
mabreu@iscac.pt ID: 811A-E805-4D69
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