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Conference abstract

Driving Digital Transformation through CRM: Strategies from a Multinational Advertising Company

Ribeiro, Mário , Babo, R.. Corresponding author: Ribeiro, Mário
ISLA — Instituto Politécnico de Gestão e Tecnologia
2025

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Conference abstract
Publication Year 2025

ISLA Authors & Affiliations

R
Rosalina Maria Gonçalves Ferreira Bessa Babo
babo@iscap.ipp.pt ID: 9B1F-AF9C-3F13
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