Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage

Resume

This work is cataloged in the Scientific Portal. Officially published in Journal of Brand Management (2015). Referenced as: "Rindell, A.; Santos, F.P.; De Lima, A.P.".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1057/bm.2015.20

Bibliographic & Editorial Details

Venue / Journal / Book Journal of Brand Management

Volume & Issue Vol. 22 (No. 5)

Pagination Pages 1127 - 1156

Official Identifiers

DOI: 10.1057/bm.2015.20

ISSN: 1350-231X

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

A

Ana Patrícia Pinto de Lima Investigador

Ciência ID: B217-C725-0180

View Profile

Coautores da Obra

Autores discriminados na citação da publicação:

Rindell, A.; Santos, F.P.; De Lima, A.P.

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

Other Related Publications

Journal article • 2026

Artificial Intelligence in Support of Teaching: Predictive Models and Adaptive Systems for Personalising Learning

Journal article • 2026

Comparative Analysis of Ensemble Machine Learning Models for Risk-Oriented Monitoring of Military Procurement

Journal article • 2026

Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

Artificial Intelligence in Support of Teaching: Predictive Models and Adaptive Systems for Personalising Learning

Comparative Analysis of Ensemble Machine Learning Models for Risk-Oriented Monitoring of Military Procurement

Artificial intelligence and active b-learning methodologies in higher education: a bibliometric analysis

Export Bibliographic Citation