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Social Selling

Ana Pinto de Lima
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.56002/ceos.0007ch

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Abstract
Managers can effectively drive salespersons’ social selling by investing in a social media strategy with social media goals and social media activities for the sales team. Additionally, salespeople need to have access to relevant social media sales tools. Sales technology orientation represents the primary orientation behind social selling activities.

Keywords

#social selling #salespeople #social media strategy #sales technology #sales team management #business #Social media #Marketing

Bibliographic Details

Publication Type Book chapter
Publication Year 2022

ISLA Authors & Affiliations

A
Ana Patrícia Pinto de Lima
analima@iscap.ipp.pt ID: B217-C725-0180
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