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Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 1 Citations Quartil Q4

The Influence of Social Media Marketing Activity on Purchase Intention in the Beer Sector: Case of SuperBock's Instagram

Ana Lima , Sandrina Teixeira , Marco Cruz
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024
DOI: 10.1007/978-981-97-1552-7_22

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Social Media Marketing #Purchase intention #Instagram #brewing industry #electronic word of mouth #Consumer behavior #brand-audience relationship #Advertising #Social media #business

Bibliographic Details

Publication Type Book chapter
Publication Year 2024
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

A
Ana Patrícia Pinto de Lima
analima@iscap.ipp.pt ID: B217-C725-0180
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