The Impact Of National Cultures On International Marketing Strategy And Subsidiary Performance Of Portuguese Sme’s

Antunes, Isabel , Hortênsia Barandas-Karl , Francisco Vitorino Martins. Corresponding author: Antunes, Isabel

ISLA — Instituto Politécnico de Gestão e Tecnologia

THE INTERNATIONAL JOURNAL OF MANAGEMENT, Volume 2, Issue 3, 07 2013, pp. 38–45

Resume

Abstract

Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article

Publication Year 2013

Journal / Conference / Work THE INTERNATIONAL JOURNAL OF MANAGEMENT

ISSN ISSN 2277-5846

Volume / Issue Vol. 2 (3)

Pagination pp. 38–45

Publication Status Published

ISLA Authors & Affiliations

Isabel Cristina Martins Antunes

isabelantunes@iscap.ipp.pt ID: 111D-BA0A-04B4

Profile

Impact & Metrics

Views

Citations

Cite this Work

Formato APA (7ª ed.)

Antunes, Isabel; Hortênsia Barandas-Karl; Francisco Vitorino Martins. Corresponding author: Antunes, Isabel (2013). The Impact Of National Cultures On International Marketing Strategy And Subsidiary Performance Of Portuguese Sme’s. THE INTERNATIONAL JOURNAL OF MANAGEMENT.