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Journal article Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 2 Citations Quartil Q3

Consumers perceptions of CSR: the point of view from undergraduates students in Portugal

Gomes, Sandra
ISLA — Instituto Politécnico de Gestão e Tecnologia
World Review of Entrepreneurship, Management and Sustainable Development, 2019
DOI: 10.1504/WREMSD.2019.098477

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Abstract
One of the main purposes of this paper is analysing the perception of Portuguese consumers - namely undergraduate students in Oporto - regarding corporate social responsibility (CSR). Considering consumer perceptions on CSR dimensions are limited to a national contingency, this research provides some results that bridge the research gap on the subject in Portugal. For this purpose, exploratory interviews have been conducted and such interviews have allowed the elaboration of a questionnaire directed to a sample of 824 students in 22 higher education institutions. Due to the analysis of the main results, it has been concluded that students had some knowledge and a multidimensional vision of CSR. After an exploratory and confirmatory factorial analysis, it has been found that the CSR concept is based on four dimensions: economic, environmental, employees and community. Concerning consumer support of CSR, such consumers prefer avoiding products from socially irresponsible companies to actually be willing to pay more for products from socially responsible ones.

Keywords

#Corporate social responsibility #Consumer perception #undergraduate students #CSR dimensions #economic dimension #environmental aspects #employee relations #community participation #willingness to pay #Portuguese consumers #Portuguese #Perception #Exploratory research #Contingency #social responsibility #Psychology #Sample (material) #Attribution #Marketing

Bibliographic Details

Publication Type Journal article
Publication Year 2019
Journal / Conference / Work World Review of Entrepreneurship, Management and Sustainable Development
ISSN 1746-0573
Quartile (SCImago) Q3
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

S
Sandra Cristina Vilaverde Pinto Gomes de Oliveira
sandra.oliveira@islagaia.pt ID: 701B-6446-582D
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