Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands

This work is cataloged in the Scientific Portal. Officially published in Journal of Nonprofit & Public Sector Marketing (2019). Referenced as: "Gomes, Sandra".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1080/10495142.2019.1689222