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The impact of corporate social responsibility on brand loyalty and brand attachment : an analysis of the Portuguese brand Delta cafés

Boechat, Anna Carolina , Morais, João , Moura, Andreia , Barreto, Ana Margarida
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.34628/ys2p-ee30 Handle: http://hdl.handle.net/11067/6321

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Abstract
Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .

Keywords

#Corporate social responsibility #Brand loyalty #brand attachment #coffee shop #Consumer behavior #Sustainability #Portuguese #business #Loyalty #social responsibility

Bibliographic Details

Publication Type Book chapter
Publication Year 2022

ISLA Authors & Affiliations

J
João Daniel Faria Gomes Morais
jmorais@esec.pt ID: 311B-A2E5-6270
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