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Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 0 Citations Quartil Q4

“Conversas Made in CO”: An Audio Podcast Featuring Alumni, Building a Collective Memory and Contributing to the Brand Identity

Alexandra Leandro , João Morais , Estela Silva
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024
DOI: 10.1007/978-3-031-45651-0_13

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#educational marketing #Higher education institutions #alumni interviews #podcasts #relationship marketing #Marketing 5.0 #collective memory #Brand identity #institutional branding #stakeholder engagement #graduate programs #institutional visibility #Identity (music) #Advertising

Bibliographic Details

Publication Type Book chapter
Publication Year 2024
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

A
Alexandra Maria Fernandes Leandro
xanaleandro@gmail.com ID: D219-0495-5357
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J
João Daniel Faria Gomes Morais
jmorais@esec.pt ID: 311B-A2E5-6270
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