Thesis / Dissertation

A abordagem holística do marketing como o novo paradigma no mercado da moda

Morais, João Daniel Faria Gomes

ISLA — Instituto Politécnico de Gestão e Tecnologia

2013

Handle: http://hdl.handle.net/1822/25415

Resume

Abstract

Abstract not provided by the author or the indexing source.

Keywords

#Crise #Causas #Comercio justo #Consumidor #Marketing #Moda #Responsabilidade social #Stakeholders e sustentabilidade #Crisis #Fair trade #Consumer #Fshion #social responsibility #Stakeholders and sustainability #658.8 #687

Bibliographic Details

Publication Type Thesis / Dissertation

Publication Year 2013

ISLA Authors & Affiliations

João Daniel Faria Gomes Morais

jmorais@esec.pt ID: 311B-A2E5-6270

Profile