Technology and the Generation Gap: How E-Expertise Present in Youths Positively Affects Online Purchases

José Magano , Manuel Au-Yong-Oliveira , José Pedro Teixeira Fernandes

ISLA — Instituto Politécnico de Gestão e Tecnologia

2024

DOI: 10.1007/978-3-031-48855-9_13

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Abstract

Abstract not provided by the author or the indexing source.

Keywords

#online purchase intention #intergenerational differences #financial risk #product risk #online shopping behavior #Youth #age differences #Portuguese #Database transaction #Advertising #Product (mathematics) #Variance (accounting) #business #Marketing #Sample (material)

Bibliographic Details

Publication Type Book chapter

Publication Year 2024

Quartile (SCImago) Q4

Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

José Pedro de Sousa e Castro Teixeira Fernandes

jptfernandes@gmail.com ID: B41D-29D8-6F7D

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