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Thesis / Dissertation

Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook.

Maria Amélia Machado Carvalho
ISLA — Instituto Politécnico de Gestão e Tecnologia
2017
Handle: https://hdl.handle.net/10216/107596

Resume

Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Economia e gestão #Economics and Business

Bibliographic Details

Publication Type Thesis / Dissertation
Publication Year 2017

ISLA Authors & Affiliations

M
Maria Amélia Machado Carvalho
ameliacarvalho@iscap.ipp.pt ID: 4619-08C9-7843
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