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Resume

This work is cataloged in the Scientific Portal. Officially published in Revista Portuguesa de Marketing (2009). Referenced as: "Sarmento, Maria; Minoo Farhangmehr; Cláudia, Simões".

The complete abstract and full text can be accessed directly at the official DOI: http://www.rpm.pt/artigo.aspx?a=165

Bibliographic & Editorial Details

Venue / Journal / Book Revista Portuguesa de Marketing
Volume & Issue Vol. 24 (No. 1)
Pagination Pages 7 - 32
Publication Venue / Conference Portugal
Role Author

Official Identifiers

DOI: http://www.rpm.pt/artigo.aspx?a=165

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Minoo Farhangmehr; Cláudia, Simões

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ISLA Scientific Portal • Metadata officially synchronized via Ciência Vitae / FCT