Journal article Peer Reviewed

Marketing Relacional: conceitos e desafios

Sarmento, Maria , Minoo Farhangmehr , Cláudia, Simões

ISLA — Instituto Politécnico de Gestão e Tecnologia

Revista Portuguesa de Marketing, Volume 24, Issue 1, 2009, pp. 7–20

DOI: http://www.rpm.pt/artigo.aspx?a=165

Resume

Abstract

Abstract not provided by the author or the indexing source.

#Marketing relacional #Marketing Transaccional #Modelo de Interacção #Paradigma de marketing

Publication Type Journal article

Publication Year 2009

Journal / Conference / Work Revista Portuguesa de Marketing

Volume / Issue Vol. 24 (1)

Pagination pp. 7–20

Publication Status Published

mlsarmento@gmail.com ID: 901F-8317-52CF