A relationship marketing perspective to trade fairs: insights from participants

Resume

This work is cataloged in the Scientific Portal. Officially published in Journal of Business & Industrial Marketing (2015). Referenced as: "Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1108/jbim-01-2013-0024

Bibliographic & Editorial Details

Venue / Journal / Book Journal of Business & Industrial Marketing

Volume & Issue Vol. 30 (No. 5)

Pagination Pages 1412 - 1427

Official Identifiers

DOI: 10.1108/jbim-01-2013-0024

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia

Other Related Publications

Journal article • 2026

Artificial Intelligence in Support of Teaching: Predictive Models and Adaptive Systems for Personalising Learning

Journal article • 2026

Comparative Analysis of Ensemble Machine Learning Models for Risk-Oriented Monitoring of Military Procurement

Journal article • 2026

A relationship marketing perspective to trade fairs: insights from participants

Resume

Bibliographic & Editorial Details

Official Identifiers

Discovery of Co-authors & Ciência ID

Other Related Publications

Artificial Intelligence in Support of Teaching: Predictive Models and Adaptive Systems for Personalising Learning

Comparative Analysis of Ensemble Machine Learning Models for Risk-Oriented Monitoring of Military Procurement

AI-Powered Vehicle Image Recognition Model for Sustainable and Smart Urban Traffic Management

Export Bibliographic Citation