Back
Journal article Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 104 Citations Quartil Q1

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Sarmento, Maria , Simões, Cláudia , Farhangmehr, Minoo
ISLA — Instituto Politécnico de Gestão e Tecnologia
Industrial Marketing Management, Volume 44, 01 2015, pp. 131–141
DOI: 10.1016/j.indmarman.2014.10.010

Resume

Abstract
Abstract not provided by the author or the indexing source.

Keywords

#relationship marketing #buyer-seller interaction #Relationship quality #relationship building #social exchange #Information sharing #relationship age #Exhibitors #trade fair visitors #Socialization #Perspective (graphical) #Marketing #Quality (philosophy) #business #Visitor pattern #Context (archaeology) #Empirical research #Information exchange #Product (mathematics)

Bibliographic Details

Publication Type Journal article
Publication Year 2015
Journal / Conference / Work Industrial Marketing Management
ISSN 0019-8501
Volume / Issue Vol. 44
Pagination pp. 131–141
Quartile (SCImago) Q1
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

M
Maria de Lurdes Marques Amorim de Araújo Faria Sarmento
mlsarmento@gmail.com ID: 901F-8317-52CF
Profile