Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Resume

This work is cataloged in the Scientific Portal. Officially published in Industrial Marketing Management (2015). Referenced as: "Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1016/j.indmarman.2014.10.010

Bibliographic & Editorial Details

Venue / Journal / Book Industrial Marketing Management

Volume & Issue Vol. 44

Pagination Pages 305 - 321

Official Identifiers

DOI: 10.1016/j.indmarman.2014.10.010

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo

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