Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study

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This work is cataloged in the Scientific Portal. Officially published in Journal of Promotion Management (2016). Referenced as: "Sarmento, Maria; Farhangmehr, Minoo".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1080/10496491.2016.1185496

Bibliographic & Editorial Details

Venue / Journal / Book Journal of Promotion Management

Volume & Issue Vol. 22 (No. 5)

Pagination Pages 1845 - 1872

Official Identifiers

DOI: 10.1080/10496491.2016.1185496

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Farhangmehr, Minoo

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Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study

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Bibliographic & Editorial Details

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Discovery of Co-authors & Ciência ID

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