Trade fairs as engagement platforms: the interplay between physical and virtual touch points

Resume

This work is cataloged in the Scientific Portal. Officially published in European Journal of Marketing (2019). Referenced as: "Sarmento, Maria; Simões, Cláudia".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1108/ejm-10-2017-0791

Bibliographic & Editorial Details

Venue / Journal / Book European Journal of Marketing

Volume & Issue Vol. 53 (No. 9)

Pagination Pages 6018 - 6151

Official Identifiers

DOI: 10.1108/ejm-10-2017-0791

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Simões, Cláudia

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Trade fairs as engagement platforms: the interplay between physical and virtual touch points

Resume

Bibliographic & Editorial Details

Official Identifiers

Discovery of Co-authors & Ciência ID

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