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Resume

This work is cataloged in the Scientific Portal. Officially published in Advances in National Brand and Private Label Marketing (2018). Referenced as: "Sarmento, Maria; Galan-Ladero, Mercedes; Marques, Susana".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-3-319-92084-9_3

Bibliographic & Editorial Details

Venue / Journal / Book Advances in National Brand and Private Label Marketing
Publisher Springer International Publishing
Pagination Pages 17 - 22

Official Identifiers

DOI: 10.1007/978-3-319-92084-9_3

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Galan-Ladero, Mercedes; Marques, Susana

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ISLA Scientific Portal • Metadata officially synchronized via Ciência Vitae / FCT