Book chapter
B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
Sarmento, Maria
,
Simões, Cláudia
,
Farhangmehr, Minoo
ISLA — Instituto Politécnico de Gestão e Tecnologia
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing, 2014
Publicado por: Emerald Group Publishing Limited
