The evolving role of trade fairs in business: A systematic literature review and a research agenda

Resume

This work is cataloged in the Scientific Portal. Officially published in Industrial Marketing Management (2018). Referenced as: "Sarmento, Maria; Simões, Cláudia".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1016/j.indmarman.2018.02.006

Bibliographic & Editorial Details

Venue / Journal / Book Industrial Marketing Management

Volume & Issue Vol. 73

Pagination Pages 340 - 368

Official Identifiers

DOI: 10.1016/j.indmarman.2018.02.006

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Simões, Cláudia

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Resume

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