Book chapter 1 Citations

Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract

Sarmento, Maria , Simões, Cláudia

ISLA — Instituto Politécnico de Gestão e Tecnologia

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2019 Published by: Springer International Publishing

DOI: 10.1007/978-3-030-02568-7_232

Resume

Abstract

Abstract not provided by the author or the indexing source.

Keywords

#Trade fairs #virtual trade fairs #Customer Engagement #relationship marketing #lead generation #face-to-face interaction #computer-mediated communication #Exhibitors #trade fair visitors #knowledge sharing #Product (mathematics) #business #Promotion (chess) #Marketing

Bibliographic Details

Publication Type Book chapter

Publication Year 2019

Journal / Conference / Work Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN 2363-6165

Publisher Springer International Publishing

ISLA Authors & Affiliations

Maria de Lurdes Marques Amorim de Araújo Faria Sarmento

mlsarmento@gmail.com ID: 901F-8317-52CF

Profile