Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract 🔓

This work is cataloged in the Scientific Portal. Officially published in Developments in Marketing Science: Proceedings of the Academy of Marketing Science (2019). Referenced as: "Sarmento, Maria; Simões, Cláudia".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-3-030-02568-7_232