Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract 🔓

This work is cataloged in the Scientific Portal. Officially published in Developments in Marketing Science: Proceedings of the Academy of Marketing Science (2019). Referenced as: "Maria Sarmento; Cláudia Simões".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-3-030-02568-7_57