Book chapter Open Access 2 Citations

Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract

Maria Sarmento , Cláudia Simões

ISLA — Instituto Politécnico de Gestão e Tecnologia

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2019 Published by: Springer International Publishing

DOI: 10.1007/978-3-030-02568-7_57

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Abstract

Abstract not provided by the author or the indexing source.

Keywords

#Trade fairs #exhibition #relationship building #Organizational learning #Economic geography #industrial clusters #stakeholder perspectives #Context (archaeology) #Relevance (law)

Bibliographic Details

Publication Type Book chapter

Publication Year 2019

Journal / Conference / Work Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN 2363-6165

Publisher Springer International Publishing

ISLA Authors & Affiliations

Maria de Lurdes Marques Amorim de Araújo Faria Sarmento

mlsarmento@gmail.com ID: 901F-8317-52CF

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