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Resume

This work is cataloged in the Scientific Portal. Officially published in Developments in Marketing Science: Proceedings of the Academy of Marketing Science (2020). Referenced as: "Sarmento, Maria; Marques, Susana; Galan-Ladeiro, Mercedes".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-3-030-42545-6_136

Bibliographic & Editorial Details

Venue / Journal / Book Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher Springer International Publishing
Pagination Pages 407 - 408

Official Identifiers

DOI: 10.1007/978-3-030-42545-6_136

Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Marques, Susana; Galan-Ladeiro, Mercedes

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ISLA Scientific Portal • Metadata officially synchronized via Ciência Vitae / FCT