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Book chapter

Private label and national brands: a dive into consumers' minds and wallets

Sarmento, Maria , Susana Marques , Galan - Ladero, Mercedes
Consumer first-marketing: cuidar al cliente como leitmotiv empresarial, 2022, pp. 66–85
Published: 2022
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This work is cataloged in the Scientific Portal. Officially published in Consumer first-marketing: cuidar al cliente como leitmotiv empresarial (2022). Referenced as: "Sarmento, Maria; Susana Marques; Galan - Ladero, Mercedes".

Bibliographic & Editorial Details

Venue / Journal / Book Consumer first-marketing: cuidar al cliente como leitmotiv empresarial
Publisher Colección de libros de la Cátedra Fundación Ramón Areces
Pagination Pages 66 - 85
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Discovery of Co-authors & Ciência ID

Authors itemized in work citation:

Sarmento, Maria; Susana Marques; Galan - Ladero, Mercedes

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ISLA Scientific Portal • Metadata officially synchronized via Ciência Vitae / FCT