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Conference abstract

Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference

Sarmento, Maria , Farhangmehr, Minoo , Simões, Cláudia
ISLA — Instituto Politécnico de Gestão e Tecnologia
2015

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Bibliographic Details

Publication Type Conference abstract
Publication Year 2015

ISLA Authors & Affiliations