Resume
This work is cataloged in the Scientific Portal. Officially published in International Journal of Nonprofit and Voluntary Sector Marketing (2015). Referenced as: "de Abreu, M.E.; Laureano, R.M.S.; da Silva, R.V.; Dionísio, P.".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1002/nvsm.1526