Book chapter 1 Citations

We Stay Well Together: A Social Marketing Campaign

Filipa Almeida , Madalena Abreu , Nuno Cadete

ISLA — Instituto Politécnico de Gestão e Tecnologia

2021 Published by: Springer International Publishing

DOI: 10.1007/978-3-030-83286-5_17

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Abstract

Abstract not provided by the author or the indexing source.

Keywords

#social marketing campaign #homelessness #charity fundraising #Crowdfunding #Social Media Marketing #COVID-19 pandemic #state of emergency #student projects #Nonprofit Organizations #Quality of life #Coimbra #social marketing #Graduation (instrument) #Marketing plan #Public relations #Political science #Social media

Bibliographic Details

Publication Type Book chapter

Publication Year 2021

ISSN 2213-994X

ISBN 9783030832858

Publisher Springer International Publishing

ISLA Authors & Affiliations

Maria Madalena Eça Guimarães de Abreu

mabreu@iscac.pt ID: 811A-E805-4D69

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