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Marketing the downtown of Coimbra via a local agency

Abreu, Madalena Eça , Ghazaryan, Elina , Cuche, Timoteo , Alves, Rodrigo José Gomes
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.34628/d6gm-8416 Handle: http://hdl.handle.net/10400.26/38995

Resume

Abstract
Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .

Keywords

#Benchmarking #Marketing #Coimbra #Medium-sized cities #UNESCO #Marketing digital #Comunicação #Estratégia

Bibliographic Details

Publication Type Book chapter
Publication Year 2022

ISLA Authors & Affiliations

M
Maria Madalena Eça Guimarães de Abreu
mabreu@iscac.pt ID: 811A-E805-4D69
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