Resume
This work is cataloged in the Scientific Portal. Officially published in Influence of Content Marketing for Brazilian Health Industry SMEs (2023). Referenced as: "Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-9146-1.ch013