Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing participation in Loyalty Programs

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em ICMARKTECH'24 (2024). Referenciada como: "Joaquim Monteiro Pratas; Oliveira, Zaila Maria; Teixeira, Sara; Sandrina F. Teixeira".

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro ICMARKTECH'24

Local de Publicação / Conferência Ponta Delgada, Portugal

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Joaquim Monteiro Pratas; Oliveira, Zaila Maria; Teixeira, Sara; Sandrina F. Teixeira

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Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing participation in Loyalty Programs

Abstract

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

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Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing participation in Loyalty Programs

Abstract

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

Other Related Publications

AI-Driven Predictive Model for Diabetes Risk Assessment - A Class-Balanced Machine Learning Approach with Web-Based Deployment

SiSchool: A QR-Based Mobile Device Control System for Educational Environments

From predicting dropout rates to responsible intervention: explainable machine learning for academic success in higher education

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