Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing participation in Loyalty Programs

Resume

This work is cataloged in the Scientific Portal. Officially published in ICMARKTECH'24 (2024). Referenced as: "Joaquim Monteiro Pratas; Oliveira, Zaila Maria; Teixeira, Sara; Sandrina F. Teixeira".

Bibliographic & Editorial Details

Venue / Journal / Book ICMARKTECH'24

Publication Venue / Conference Ponta Delgada, Portugal

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

S

Sara Raquel Teixeira Investigador

Ciência ID: CD1C-0EE5-AE14

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Z

Zaila Maria Oliveira Investigador

Ciência ID: 511F-C11A-1CA7

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Coautores da Obra

Autores discriminados na citação da publicação:

Joaquim Monteiro Pratas; Oliveira, Zaila Maria; Teixeira, Sara; Sandrina F. Teixeira

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Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing participation in Loyalty Programs

Resume

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

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