Journal article
Open Access
Peer Reviewed
Factors Affecting the Relationship between Brands and Digital Consumer in Portugal
Oliveira, Zaila
,
Silva, A. F.
,
Teixeira, S.
ISLA — Instituto Politécnico de Gestão e Tecnologia
International Journal of Marketing, Communication and New Media, Volume 11, Issue 20, 06 2023, pp. 226–256
