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Journal article Open Access Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 26 Citations Quartil Q1

Perceived greenwashing and its impact on eco-friendly product purchase

Shojaei, A.S. , Barbosa, B. , Oliveira, Z. , Coelho, A.M.R.
ISLA — Instituto Politécnico de Gestão e Tecnologia
Tourism and Management Studies, Volume 20, Issue 2, 2024, pp. 1–12
DOI: 10.18089/tms.20240201

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Abstract
Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication.

Keywords

#perceived greenwashing #Sustainable products #Purchase intention #consumer purchase behavior #consumer skepticism #risk perception #environmental claims #Environmental sustainability #Theory of Planned Behavior #greenwashing #Product (mathematics) #business #Environmentally friendly

Bibliographic Details

Publication Type Journal article
Publication Year 2024
Journal / Conference / Work Tourism and Management Studies
ISSN 21828466 21828458
Volume / Issue Vol. 20 (2)
Pagination pp. 1–12
Publication Status Published
Quartile (SCImago) Q1
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

Z
Zaila Maria Oliveira
zailaoliveira@gmail.com ID: 511F-C11A-1CA7
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