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The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs 🔓

Zaíla Oliveira , Sara Teixeira , Sandrina Teixeira , Joaquim Monteiro Pratas
Connecting With Consumers Through Effective Personalization and Programmatic Advertising, 2023, pp. 243–267
https://doi.org/10.4018/978-1-6684-9146-1.ch013
Published: 2023
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Resume

This work is cataloged in the Scientific Portal. Officially published in Connecting With Consumers Through Effective Personalization and Programmatic Advertising (2023). Referenced as: "Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.4018/978-1-6684-9146-1.ch013

Bibliographic & Editorial Details

Venue / Journal / Book Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Pagination Pages 243 - 267

Official Identifiers

DOI: 10.4018/978-1-6684-9146-1.ch013
ISSN: 2327-5502

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
S
Sara Raquel Teixeira Investigador
Ciência ID: CD1C-0EE5-AE14
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Z
Zaila Maria Oliveira Investigador
Ciência ID: 511F-C11A-1CA7
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Coautores da Obra

Autores discriminados na citação da publicação:

Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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