Resume
This work is cataloged in the Scientific Portal. Officially published in Tópicos de Marketing (2018). Referenced as: "Oliveira, Z.M.; Souza, C.M.A; Pessoa, R.A; Oliveira, O.V.; Araujo, F.C.M. ".
This work is cataloged in the Scientific Portal. Officially published in Tópicos de Marketing (2018). Referenced as: "Oliveira, Z.M.; Souza, C.M.A; Pessoa, R.A; Oliveira, O.V.; Araujo, F.C.M. ".