Paulo Gonçalves Degree in business management, master's degree in marketing and DEA in management, specialising in marketing; postgraduate specialisation diploma in public marketing; postgraduate degree in university management, specialising in strategic educational marketing Assistant professor at the Instituto Superior de Contablidade e Administração do Porto (SCAP), Polytechnic of Porto, in the scientific area of marketing and strategic management. Member of the CEOS.PP research centre (ISCAP-PP) Researches and publishes in marketing and management, for profit and non-profit organisations Member of the Scientific and Programme Committee of (inter)national conferences Reviewer for (inter)national journals and congresses Business experience as a manager, advisor and consultant in marketing and management