ISLA — Instituto Politécnico de Gestão e Tecnologia
2016
Handle: http://hdl.handle.net/10400.22/9670
Resume
Abstract
Abstract not provided by the author or the indexing source.
Keywords
#Economia da partilha
#Comunicação Integrada de Marketing
#Marketing digital
#Branding
#Sharing economy
#Digital marketing
#Integrated marketing communication
#Gestão
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