Inês Veiga Pereira is a senior lecturer ar ISCAP, from Polytechnic of Porto. She is the Program Director of the Post-graduation in Administration and Management of Healthcare Units and the Program Director of Sales Point Comercial Management. She has developed her research about non-profit organizations, branding and consumer behavior. She is involved in the development of a degree with a in partnership with SONAE. She has organized two international conferences on Public and Nonprofit Marketing. Inês has lectured several curricular unites such as marketing, branding, marketing for nonprofits, strategic marketing and competitiveness and negotiation, both in bachelor and master degrees. Inês has also professional experience as brand manager and auditor. She has been the coordinator of a Nonprofit Brand 'Desliga-te'.