| Title | Year | States | Type | Indexacao |
|---|---|---|---|---|
|
Joana Araújo; Inês Veiga Pereira; José Duarte Santos
The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction, 2023 |
2023 | No Status | Journal article | |
|
Francisco Moreira; Inês Pereira; José Duarte Santos; Paulo Botelho Pires
Sports celebrity endorsement impact on purchase intention, 2023 |
2023 | No Status | Journal article | |
|
Joana Araújo; João Abel Simões
Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth, 2023 |
2023 | No Status | Journal article | |
| 2023 | Published | Conference paper | ||
| 2023 | Accepted | Conference paper | ||
|
Araújo, Joana; Santos, José Duarte
Athletes’ Personal Branding & Brand Image: a bibliometric analysis., 2023 |
2023 | Accepted | Conference paper | |
|
Pereira, Inês; Araújo, Joana; Petiz, Inês
Storytelling: Does Advertising Recall Affect Opinion?, 2023 |
2023 | No Status | Conference paper | |
|
Mariana Monteiro; Ana Azevedo; Inês Veiga Pereira
A aplicação da inteligência artificial no comércio eletrónico: cross-sell e up-sell, 2022 |
2022 | No Status | Journal article | |
|
Pereira, Inês Veiga; Joana Araújo
O efeito mediador da Imagem da Marca no impacto da RSC na satisfação do consumidor, 2022 |
2022 | Published | Conference paper | |
|
Pereira, Inês Veiga; Célia talma
Applying Business Intelligence to analyse world companies’ sustainability ESG rating - a preliminary study. , 2022 |
2022 | Published | Conference paper | |
| 2022 | Published | Conference paper | ||
| 2022 | Published | Conference paper | ||
| 2022 | Accepted | Conference paper | ||
|
CARLA PEREIRA; DIANA MOREIRA; SANDRA SANTOS
EVENTOS NA ECONOMIA SOCIAL: O CASO DA ILGA PORTUGAL, 2022 |
2022 | No Status | Conference paper | |
|
ANDREA CARVALHO; DIANA RODRIGUES; José Fernando Santos
(re) veste -Um Projeto de Inclusão e Sustentabilidade, 2022 |
2022 | Accepted | Conference paper | |
|
Pereira, Inês Veiga; Giorgi Zarnadze
The impact of WOM on the acceptance of mobile banking, 2021 |
2021 | Published | Conference paper | |
|
Maria Clara Cristóvão; Inês Veiga Pereira
Experiência de compra online de bens de luxo, 2021 |
2021 | No Status | Journal article | |
|
Ricardo Oliveira; Inês Veiga Pereira
A experiência de compra on-line e a imagem das marcas de luxo, 2021 |
2021 | No Status | Journal article | |
|
Francisco Moreira; Inês Veiga Pereira
O impacto do Brand Equity na confiança de um utilizador de e-commerce, 2021 |
2021 | No Status | Journal article | |
| 2021 | Published | Conference paper | ||
|
Pereira, Inês Veiga
a estratégia do oceano azul e as sociedades cooperativas., 2021 |
2021 | Published | Conference paper | |
|
Pereira, Inês Veiga; Gonzalez, Aurora
Non-volunteers’ quality relationship with NPOs and future volunteering intention, 2020 |
2020 | Published | Conference paper | |
|
Pereira, Inês Veiga
Running Tour – factors which influence tourists’ decision, 2020 |
2020 | Published | Conference paper | |
|
Pereira, Inês Veiga; Queiroga, Pedro
Satisfaction and Loyalty towards a HEI in Portugal, 2020 |
2020 | Published | Conference paper | |
|
Pereira, Inês Veiga; Curado Malta, Mariana; Meira, Deolinda Aparício; Rui Bertuzi; Castro, Conceição; Vieira, Isabel; Tomé, Brigida; Pereira, Denise; Bandeira, Ana Maria Alves
A framework for cooperatives’ transparency - a linked open data approach, 2020 |
2020 | Published | Conference paper | |
| 2020 | No Status | Conference paper | ||
|
Pereira, Inês Veiga; Gomes, Ângelo Telmo Monteiro
Do reference groups influence purchase decision?, 2020 |
2020 | Published | Conference paper | |
|
Pereira, Inês Veiga; Gonzalez, Aurora
Non-volunteers motives influence on future volunteering intention, 2020 |
2020 | Published | Conference paper | |
|
Queiroga, Pedro; Pereira, Ines Veiga
SATISFACTION AND LOYALTY TOWARDS A HEI IN PORTUGAL, 2020 |
2020 | No Status | Journal article | |
|
Pereira, Inês
A categorization of nonvolunteers' motives, 2019 |
2019 | Published | Conference paper | |
|
Pereira, Inês; Poças, Francisca; Ferreira, Ana catarina; Cardoso, José Pedro; Ferreira, Silvana; Silva, Bruno
Associação MIDAS: a importância do branding numa ONG., 2019 |
2019 | Published | Journal article | |
|
Pereira, Inês; Gomes, Isabel; Teixeira, A.; Pinto, B.
Dove, 2019 |
2019 | Published | Journal article | |
|
Pinto, António Ricardo Tavares Teixeira
Proposta de guião para a construção do website de uma cooperativa, 2018 |
2018 | No Status | Thesis / Dissertation | |
|
Pereira, Inês; Barbosa, Ana
Antecendents of Brand Love and Brand Loyalty: The FC Porto Case, 2018 |
2018 | Published | Conference paper | |
|
Pereira, Inês; Gomes, Ângelo Telmo Monteiro
Facebook eWOM influence on buying decision, 2018 |
2018 | Published | Conference paper | |
|
Pereira, Inês; Petiz, Inês de Sousa; Veiga Pereira, Inês; Petiz, Inês
A publicidade storytelling e a vinculação e envolvimento com a marca, 2018 |
2018 | Published | Conference paper | |
|
Pereira, Inês; Rodrigues, Maria Antónia
The Fit Between Marketing High Education and Required Skills for Marketing Practice, 2018 |
2018 | Published | Conference paper | |
| 2018 | No Status | Conference poster | ||
| 2017 | No Status | Thesis / Dissertation | ||
|
Barbosa, Ana Cristina Moreira
O Amor à marca Futebol Clube do Porto, 2017 |
2017 | No Status | Thesis / Dissertation | |
|
Pereira, Inês
Motivações para ir às compras, 2017 |
2017 | Published | Journal article | |
|
Pereira, Inês Veiga
O rebranding da marca P.Porto, 2017 |
2017 | Published | Conference paper | |
|
Loureiro, José Pedro Nunes
Plano de comunicação online: space2business, 2016 |
2016 | No Status | Thesis / Dissertation | |
|
Machado, Filipe; Pereira, Inês Veiga
CO-BRANDING AS A BRAND EQUITY BOOSTER, 2016 |
2016 | Published | Conference paper | |
|
Soares, Marta Bebiana Teixeira
A comunicação on-line das ONGs e a angariação de fundos, 2014 |
2014 | No Status | Thesis / Dissertation | |
|
Pereira, Inês Veiga; Gomes, Ângelo Telmo Monteiro
The influence of eWOM generated by reference groups on facebook, in Portugal., 2013 |
2013 | Published | Conference paper | |
|
Gomes, Ângelo Telmo Monteiro
A influência do eWOM gerado pelos grupos de referência no Facebook, em Portugal, 2012 |
2012 | No Status | Thesis / Dissertation | |
|
Correia, Inês Alexandra Barbosa da Veiga Pereira Beira
Marketing Relacionado a Causas - Factores que influenciam a compra de Produtos Solidários, 2011 |
2011 | No Status | Thesis / Dissertation | |
|
Pereira, Inês Veiga; Pereira, Inês
Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention, 2010 |
2010 | Published | Conference paper | |
| 2010 | No Status | Journal article | ||
|
Pereira, Inês; Proença, João F.; Pereira, Inês Veiga
Exploring the consumption of charity-linked products, 2008 |
2008 | No Status | Journal article | |
|
Pereira, Inês; Proença, João F.
Financiamento das ONG's e marketing relacionado a causas: um estudo de caso ilustrativo, 2007 |
2007 | Published | Conference paper | |
|
Pereira, Inês; Proença, João F.
Exploring ethical consumerism, 2007 |
2007 | Published | Conference paper | |
|
Pereira, Inês; Proença, João F.
Consuming with social causes, 2006 |
2006 | Published | Conference paper | |
|
Pereira, Inês; Rodrigues, Maria Antónia
Samsys |
2018 | Published | Book chapter | |
|
Pereira, Inês Veiga; Proença, João F.
A Fundação do Gil - Um Caso Ilustrativo de Marketing Social |
2008 | Published | Book chapter | |
|
Inês Veiga Pereira; José Duarte Santos; Inês Nunes de Carvalho
Colour Theory in Healthcare Corporate Identity |
2021 | No Status | Book chapter | |
|
Inês Veiga Pereira; Patricia Oliveira Faria; Amélia Maria Pinto da Cunha Brandão
The Implementation of Lean in Emergency Hospital Screening During the COVID-19 Pandemic |
2021 | No Status | Book chapter | |
|
José Duarte Santos; Inês Veiga Pereira; Mariana Cardoso Passos
The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion |
2022 | No Status | Book chapter | |
|
Pereira, Inês Veiga
Digital Marketing: Analyzing its Transversal Impact in Marketing. |
- | Accepted | Book | |
|
Pereira, Inês Veiga; Sofia Santos Antunes; Miguel António Pereirada Silva
Social marketing for the promotion of gender equality in social organs: case study– CASES |
2022 | Published | Book chapter | |
|
Pereira, Inês Veiga
Associação MIDAS: a importância do branding numa ONG |
2019 | Published | Book chapter | |
|
Pereira, Inês Veiga
Dove |
2019 | Published | Book chapter | |
|
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira
Artificial Neural Networks |
2024 | No Status | Book chapter | |
|
Ricardo Oliveira; Inês Veiga Pereira; José Duarte Santos; Ana Torres; Paulo Botelho Pires
Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites |
2023 | No Status | Book chapter | |
|
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira
Marketing: History and Development of Its Definition |
2024 | Published | Book chapter | |
|
Pereira, Inês Veiga; Araújo, Joana; Santos, José Duarte
The Relationship Between Corporate Social Responsibility and Customer Satisfaction: Literature Review |
2023 | No Status | Book chapter | |
|
Santos, Inês; Veiga Pereira, Inês; Pereira, Carla; Moreira, Diana; Santos, Sandra
The Use of Events to Achieve Social Change: The Case of ILGA Portugal |
2023 | No Status | Book chapter | |
|
Torres, Ana; Pilar, Pedro; Santos, José Duarte; Pereira, Inês Veiga; Pires, Paulo Botelho
Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value |
2023 | No Status | Book chapter |
