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Conference paper

Do reference groups influence purchase decision?

Pereira, Inês Veiga , Gomes, Ângelo Telmo Monteiro
ISLA — Instituto Politécnico de Gestão e Tecnologia
2020

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#social marketing #Social networks

Bibliographic Details

Publication Type Conference paper
Publication Year 2020
Publication Status Published

ISLA Authors & Affiliations

I
Inês Alexandra Barbosa da Veiga Pereira Beira Correia
inespereira.iscap@gmail.com ID: 6412-4E4D-5174
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