Do reference groups influence purchase decision?

Resume

This work is cataloged in the Scientific Portal. Officially published in CAPSI 2020. (2020). Referenced as: "Pereira, Inês Veiga; Gomes, Ângelo Telmo Monteiro".

Keywords

social marketing Social networks

Bibliographic & Editorial Details

Venue / Journal / Book CAPSI 2020.

Publication Venue / Conference Porto, Portugal

Role Author

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

I

Inês Alexandra Barbosa da Veiga Pereira Beira Correia Investigador

Ciência ID: 6412-4E4D-5174

View Profile

Coautores da Obra

Autores discriminados na citação da publicação:

Pereira, Inês Veiga; Gomes, Ângelo Telmo Monteiro

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

Other Related Publications

Conference paper • 2026

AI-Driven Predictive Model for Diabetes Risk Assessment - A Class-Balanced Machine Learning Approach with Web-Based Deployment

Conference paper • 2026

SiSchool: A QR-Based Mobile Device Control System for Educational Environments

Conference paper • 2026

Do reference groups influence purchase decision?

Resume

Keywords

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

AI-Driven Predictive Model for Diabetes Risk Assessment - A Class-Balanced Machine Learning Approach with Web-Based Deployment

SiSchool: A QR-Based Mobile Device Control System for Educational Environments

From predicting dropout rates to responsible intervention: explainable machine learning for academic success in higher education

Export Bibliographic Citation