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Journal article Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 15 Citations Quartil Q2

Exploring the consumption of charity-linked products

Pereira, Inês , Proença, João F. , Pereira, Inês Veiga
ISLA — Instituto Politécnico de Gestão e Tecnologia
International Review on Public and Nonprofit Marketing, Volume 5, Issue 1, 06 2008, pp. 53–69
DOI: 10.1007/s12208-008-0007-4

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#cause-related marketing #consumer motivation #Nonprofit Organizations #salesperson influence #product availability #impulse buying #family influence #gift-giving #organizational credibility #customer expectations #social problems #credibility #business #Product (mathematics) #Marketing #Consumption (sociology) #Perception #Profit (economics) #Advertising

Bibliographic Details

Publication Type Journal article
Publication Year 2008
Journal / Conference / Work International Review on Public and Nonprofit Marketing
ISSN 1865-1984
Volume / Issue Vol. 5 (1)
Pagination pp. 53–69
Quartile (SCImago) Q2
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

I
Inês Alexandra Barbosa da Veiga Pereira Beira Correia
inespereira.iscap@gmail.com ID: 6412-4E4D-5174
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