Back
Conference paper Open Access 0 Citations

O rebranding da marca P.Porto

Pereira, Inês Veiga
ISLA — Instituto Politécnico de Gestão e Tecnologia
2017
DOI: 10.5281/zenodo.6879517

Resume

Abstract
The International Association on Public and Nonprofit Marketing (AIMPN/ IAPNM), in collaboration with the Marketing area of the School of Economics and Business of the University of A Coruña (UDC), organized the IX International Congress on Teaching Cases related to Public and Nonprofit Marketing under the motto “Utopian Marketing”. This Congress took place on November 17, 2017 at the Elviña Campus of the UDC in A Coruña (Spain).

Keywords

#public sector marketing #nonprofit marketing #marketing education #teaching case #case-based teaching #Political science

Bibliographic Details

Publication Type Conference paper
Publication Year 2017
Publication Status Published

ISLA Authors & Affiliations

I
Inês Alexandra Barbosa da Veiga Pereira Beira Correia
inespereira.iscap@gmail.com ID: 6412-4E4D-5174
Profile