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Conference paper

Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Pereira, Inês Veiga , Pereira, Inês
Regulation and Best Practices in Public and Nonprofit Marketing, 2010
Publicado: 2010

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em Regulation and Best Practices in Public and Nonprofit Marketing (2010). Referenciada como: "Pereira, Inês Veiga; Pereira, Inês".

Palavras-chave / Keywords

Brand attitude Purchase intention social responsibility

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro Regulation and Best Practices in Public and Nonprofit Marketing
Editora / Publisher IAPNM
Local de Publicação / Conferência Cluj, Romania
Papel / Role Author

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Pereira, Inês Veiga; Pereira, Inês

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