Conference paper

Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Pereira, Inês Veiga , Pereira, Inês

ISLA — Instituto Politécnico de Gestão e Tecnologia

2010 Published by: IAPNM

Handle: http://hdl.handle.net/10400.22/644

Resume

Abstract

Abstract not provided by the author or the indexing source.

#Brand attitude #Purchase intention #social responsibility

Publication Type Conference paper

Publication Year 2010

Publisher IAPNM

Publication Status Published

inespereira.iscap@gmail.com ID: 6412-4E4D-5174