Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Resume

This work is cataloged in the Scientific Portal. Officially published in Regulation and Best Practices in Public and Nonprofit Marketing (2010). Referenced as: "Pereira, Inês Veiga; Pereira, Inês".

Keywords

Brand attitude Purchase intention social responsibility

Bibliographic & Editorial Details

Venue / Journal / Book Regulation and Best Practices in Public and Nonprofit Marketing

Publisher IAPNM

Publication Venue / Conference Cluj, Romania

Role Author

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

I

Inês Alexandra Barbosa da Veiga Pereira Beira Correia Investigador

Ciência ID: 6412-4E4D-5174

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Coautores da Obra

Autores discriminados na citação da publicação:

Pereira, Inês Veiga; Pereira, Inês

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Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Resume

Keywords

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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