Conference paper 0 Citations

Antecendents of Brand Love and Brand Loyalty: The FC Porto Case

Pereira, Inês , Barbosa, Ana

ISLA — Instituto Politécnico de Gestão e Tecnologia

2018 Published by: Global Alliance of Marketing & Management Associations

DOI: 10.15444/gmc2014.05.10.05

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Abstract

Abstract not provided by the author or the indexing source.

Keywords

#brand affect #Brand trust #Brand loyalty #service marketing #business #brand awareness #brand management #Affect (linguistics) #Brand Equity #Advertising #Brand extension #Personality #Corporate branding

Bibliographic Details

Publication Type Conference paper

Publication Year 2018

ISSN 1976-8699

Publisher Global Alliance of Marketing & Management Associations

Publication Status Published

ISLA Authors & Affiliations

Inês Alexandra Barbosa da Veiga Pereira Beira Correia

inespereira.iscap@gmail.com ID: 6412-4E4D-5174

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