Conference paper

The influence of eWOM generated by reference groups on facebook, in Portugal.

Pereira, Inês Veiga , Gomes, Ângelo Telmo Monteiro

ISLA — Instituto Politécnico de Gestão e Tecnologia

2013

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Conference paper

Publication Year 2013

ISSN 978-989-98442-4-7

Publication Status Published

inespereira.iscap@gmail.com ID: 6412-4E4D-5174