The influence of eWOM generated by reference groups on facebook, in Portugal.

Resume

This work is cataloged in the Scientific Portal. Officially published in International Conference on Marketing and Consumer Behavior. (2013). Referenced as: "Pereira, Inês Veiga; Gomes, Ângelo Telmo Monteiro".

Bibliographic & Editorial Details

Venue / Journal / Book International Conference on Marketing and Consumer Behavior.

Publication Venue / Conference Portugal

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Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

I

Inês Alexandra Barbosa da Veiga Pereira Beira Correia Investigador

Ciência ID: 6412-4E4D-5174

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Autores discriminados na citação da publicação:

Pereira, Inês Veiga; Gomes, Ângelo Telmo Monteiro

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The influence of eWOM generated by reference groups on facebook, in Portugal.

Resume

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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