Conference paper

CO-BRANDING AS A BRAND EQUITY BOOSTER

Machado, Filipe , Pereira, Inês Veiga

ISLA — Instituto Politécnico de Gestão e Tecnologia

2016 Published by: ISCAP - P.PORTO

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Conference paper

Publication Year 2016

Publisher ISCAP - P.PORTO

Publication Status Published

inespereira.iscap@gmail.com ID: 6412-4E4D-5174