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Conference paper

CO-BRANDING AS A BRAND EQUITY BOOSTER

Machado, Filipe , Pereira, Inês Veiga
VIII International Congress on Teaching Cases Related to Public and Nonprofit Marketing, 16 December 2016
Published: 16 December 2016

Resume

This work is cataloged in the Scientific Portal. Officially published in VIII International Congress on Teaching Cases Related to Public and Nonprofit Marketing (2016). Referenced as: "Machado, Filipe; Pereira, Inês Veiga".

Bibliographic & Editorial Details

Venue / Journal / Book VIII International Congress on Teaching Cases Related to Public and Nonprofit Marketing
Publisher ISCAP - P.PORTO
Publication Venue / Conference Porto, Portugal

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
I
Inês Alexandra Barbosa da Veiga Pereira Beira Correia Investigador
Ciência ID: 6412-4E4D-5174
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Coautores da Obra

Autores discriminados na citação da publicação:

Machado, Filipe; Pereira, Inês Veiga

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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