Resume
This work is cataloged in the Scientific Portal. Officially published in ICMarkTech (International Conference on Marketing and Technologies) 2022 (2022). Referenced as: "Oliveira, Ricardo; Pereira, Inês Veiga; Santos, José Duarte; Torres, Ana; Pires, Paulo Botelho".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-19-9099-1_52