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Journal article Peer Reviewed

The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence

Neves, Joana , Oliveira, Margarida , Bacalhau, Lara Mendes , Viseu, Clara. Corresponding author: Neves, Joana
Cithara journal, Volume 64, Issue 12, 2024
https://doi.org/10.59879/b1avg
Published: 2024
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Resume

This work is cataloged in the Scientific Portal. Officially published in Cithara journal (2024). Referenced as: "Neves, Joana; Oliveira, Margarida; Bacalhau, Lara Mendes; Viseu, Clara. Corresponding author: Neves, Joana".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.59879/b1avg

Bibliographic & Editorial Details

Venue / Journal / Book Cithara journal
Volume & Issue Vol. 64 (No. 12)
Publication Venue / Conference United States
Role Coauthor

Official Identifiers

DOI: 10.59879/b1avg

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
C
Clara Margarida Pisco Viseu Investigador
Ciência ID: 3E12-C3CE-B48F
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L
Lara Sofia Mendes Bacalhau Investigador
Ciência ID: 291E-C593-4D04
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M
Margarida Sofia de Freitas Oliveira Investigador
Ciência ID: F61F-87F1-EEEA
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Coautores da Obra

Autores discriminados na citação da publicação:

Neves, Joana; Oliveira, Margarida; Bacalhau, Lara Mendes; Viseu, Clara. Corresponding author: Neves, Joana

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