Margarida Freitas Oliveira. PhD in General, Strategic Management and Business Development from ISCTE since 2016. Title of Specialist in Human Resources Management - Scientific Area Management & Administration, since 2020. Adjunct Professor at Coimbra Business School | ISCAC - Polytechnic University of Coimbra. Researcher at the Center for Organizational and Social Studies of the Polytechnic of Porto (CEOS.PP - Polo Coimbra). Researcher at the Management Center of the Business Research Unit (BRU-IUL) ISCTE - Instituto Universitário de Lisboa. She has several publications in specialized scientific journals and book chapters indexed in Web of Science and Scopus. More than 20 years of business experience in the areas of management, human resources, strategy and marketing. Exercise of management functions in business groups with different business areas. Scientific interests: management, human resources management, strategy, innovation, marketing, entrepreneurship and organizational behavior.